Welcome to the theory of ‘Other’

 I bring a breadth of experience from working both client-side and for agencies, across multiple sectors, with some of the biggest brands, and in many global markets. Spending my spare time going up and down mountains has taught me the benefits of the other ‘four Ps’… preparation, problem-solving, persistence and personal motivation! It has also has given the time and space to reflect, and realise that often we can all become ‘stuck’, in the daily routine, the traditional ways of working, the familiar go-to strategies, our fixed perceptions of colleagues and customers. Being challenged, and supported, to find fresh perspectives, to realise it’s not a question of ‘this way’ or ‘that way’, but that the solution lies in the other way, leads to both business and personal growth.

I am a Level 7 ILM qualified Executive Coach with  many years of experience working with CEO’s and their boards, providing challenge and support to create change. I can help bring transformational impact to you and your business by helping you to find and explore those other ways of thinking.

I have spent my career building, managing  and leading diverse, high-performing teams. I am a fully qualified Level 7  HR practitioner and Chartered Fellow CIPD,  highly experienced in resource management, driving organisational change and building employee engagement. As a former Chief Operating Officer I am used to combining commercial, financial and people perspectives to develop and deliver innovative solutions.

Avis, Bellway, Benenden Health, Bentley, Coventry Building Society, Gtech, Harley-Davidson, Hardy’s Wines, Mercedes-Benz, MG, Neff, Persimmon, Renault, Rover, Screwfix, Stanley Tools, Sunseeker, Triumph Motorcycles, Vauxhall, Vax, are just some of the brands I have been fortunate to work with; understanding audiences, defining propositions and developing distinctive and differentiated positions in the market.  

From one of Britain’s best-loved advertising ideas - Nicole & Papa - to  hard-hitting direct response campaigns for vacuum cleaners, helping create compelling and highly-effective communications has been a career-long passion. As such I am also proud to be recognised as a Fellow (FIPA) of the Institute of Practitioners in Advertising

Through my work with multiple brands and in a wide-range of sectors, I have considerable experience of product development and positioning, pricing strategies and creating  promotional activity.

Whilst as a relatively junior client the media agency’s senior planner described me (amongst other things no doubt) as the one with all the difficult questions. Right from the start I was hooked on the mix of research, audience insight, data, response, measurement, and that the medium could amplify the message. From TV to TikTok I can help make your investment more effective by working with you and your agencies to look at things differently.